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Ideasphere Acquires Metabolife Assets

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By: Sean Moloughney

Editor, Nutraceuticals World

Hauppauge, NY-based Ideasphere, Inc. (ISI), owner of the Twinlab, Nature’s Herbs and Alvita Teas brands and Rebus Publishing, has entered into a purchase agreement to acquire certain assets of Metabolife International Inc., a maker of diet and nutritional supplements, which has filed for Chapter 11 bankruptcy protection. The stalking horse bid for the Metabolife assets is part of a strategic plan to build the ISI portfolio of nutritional and natural products and brands dedicated to supporting and promoting healthy lifestyles. Key assets being acquired include the company’s core non-ephedra brands, Metabolife Ultra, Metabolife Complete, Metabolife Ultra Caffeine Free and Metabolife Green Tea Formula; a state-of-the-art powder and tablet manufacturing facility located in Orem, Utah; and a distribution center in Memphis. The products will continue to be marketed under the Metabolife brand, which will operate as a separate division within ISI.

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